What you need to know about mobile devices and security in 2018

Ever since the iPhone dropped in 2007, the world of ecommerce entered a brave new era: that of mobile online shopping. Over ten years later, everyone in the ecommerce game acknowledges how important mobile is. Yet today, even as mobile use has exploded, many sites still don’t treat mobile as a entirely different access point […]

4 things you can do to boost your conversion rate

Being a successful online retailer requires smart strategies based in consumer psychology. Even if your website has a fantastic layout and great products, it’s often not enough to get people to finalize their purchase. That’s why we’ve put together a list of our favorite conversion boosters—along with explanations about why they work so well. 1. […]

SEO and Your Website’s Architecture: Everything You Need to Know to Attract an Audience

Most often when eCommerce entrepreneurs talk about Search Engine Optimization, or SEO, they’re talking about writing content or product descriptions so irresistible Google has to rank them high in search results. While all of that is good advice, good SEO also includes good website design, keywords, domain names and more. The Power of Keywords Good […]

Meet the new McAfee SECURE trustmark.

For over 30 years, the McAfee brand has stood for reliability, trust, and above all, security. And because of that brand strength, the McAfee SECURE trustmark has given countless customers of websites like yours the sense of safety they need in an uncertain digital world. But even with such strong heritage, the McAfee brand is […]

How mid-sized ecommerce companies can maximize credibility with online shoppers

It’s tough being a new retail brand in 2018, but even if you manage to develop and stock great products, grow your business, and win the loyalty of customers, the challenges don’t go away. They just change. Even once you’ve made a name for yourself, you’re probably not going to be a top-of-the-mind brand for […]

4 ways to build visitor trust in your website

Seemingly everything we do today revolves around the internet. It’s how we socialize, how we find new restaurants, how we watch movies and tv, and how we shop. As the world of ecommerce continues to evolve, websites—especially smaller, lesser known ones—have a problem. A new online store is inherently unfamiliar, which makes people reluctant to […]

Build trust beyond security with TrustedSite reviews

Reviews are now integrated into the McAfee SECURE service We’re excited to announce a huge improvement to the McAfee SECURE service: the McAfee SECURE trustmark hover window and verification page now include TrustedSite® reviews! It’s another way to build trust with your visitors, and best of all, it’s completely free! Why reviews matter As McAfee […]

10 Identity Protection Tips You Need To Know

Our lives and personal information are increasingly online. And though going digital saves time and trees, it can be risky. In fact, roughly 1 in 14 Americans become a victim of identity theft every year. But there are steps you can take to make you less likely to be one of those unlucky 1 in […]

What is a malware blocker and why do you need one?

By Johnathen Chilcher Website security is a $60 billion industry and a necessity for everyone with an online presence. This monstrous demand for online security has resulted in massive costs for small businesses and giant corporations alike. Thankfully, companies have started to offer solutions, like malware blockers, to provide cost-effective and standardardized security to customers of […]

Look out for faulty SSL on websites

For the past couple of years, there’s been trouble brewing for certain SSL certificates. (If you don’t know, SSL certificates encrypt data sent between web browsers—like Google Chrome, Mozilla’s Firefox, and Apple’s Safari—and servers.) You can easily recognize if a site has a valid SSL certificate by the familiar green padlock in a URL bar. […]

GoDaddy SSL + McAfee SECURE: Building trust for small business websites

Selling stuff online is hard –– especially as a small business. Not only do you have to deal with many of the same pains as brick-and-mortar shops (like marketing and inventory management), but you’re also working against part of human nature: we’re less likely to trust strangers. And if you’re a small internet business without much brand […]