Why your conversion rate still isn’t where you want (and how to get it there)

If you’re in business online, your site is your everything. It’s an advertisement, a display case for your products, a support center and may even be a cash register—all at the same time.

There’s a good chance you’ve spent many, many hours working to make sure every aspect is perfect, from the layout of the home page to the size and location of your CTAs. You may have even paid for a badge that let’s visitors know you have a valid SSL certificate, or your practices are approved by the Better Business Bureau.

So why is your conversion rate so far from where you want it?

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5 WordPress Plugins To Increase Your Sales

One of the biggest advantages of running your business on a WordPress site is the sheer number of plugins available. These plugins help take your business to the next level by giving you access to tools and technology that in most cases would be beyond the reach of most site owners.

Here are our 5 favorite WordPress plugins for ecommerce sites. In one way or another, they’ll help your site sell more.

SEO By Yoast

Since so many of your visitors will come to your site through a search engine (almost 50%, according to one study) it makes sense that we’re starting with an SEO plugin.

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SEO improves your performance in search, and is critical to any site, no matter their industry or conversion metric. But it’s also a time consuming, technical process. Most ecommerce sites have neither the time, expertise, or the budget to ensure their site is following SEO best practices.

SEO By Yoast makes this process much, much easier on site owners. It will help you optimize every aspect of your site, from images to meta descriptions—so you’ll do better in search, and get more visitors and sales as a result. And it’s free to use (although you can buy premium add-ons)!

Get SEO By Yoast

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Here is how you build a trustworthy ecommerce site, part three

In the previous post, we discussed the simple and practical things website owners can do when they want to gain the trust of their visitors. That’s a wonderful step to take, but if you’re in ecommerce, you need them to buy from you. 

Visitors who don’t buy are costly to websites. In fact, according to Business Insider, roughly $4 trillion worth of merchandise will be abandoned in online shopping carts this year. But the kicker is, that problem turns out to be a huge opportunity: the same study found that 63% of those abandoned carts are recoverable—but only to clever marketers.

In this post, we’ll show you the steps you can take to make sure you don’t lose sales to cart abandonment, and how to convince visitors to take that leap of faith into becoming paying customers.

Continue reading “Here is how you build a trustworthy ecommerce site, part three”

Here is how you build a trustworthy ecommerce site, part one

You probably heard more about security breaches in 2014 than any other year. High profile businesses like Sony were attacked, and their reputations suffered. Vulnerabilities like the Heartbleed affected tens of millions of people in America alone. In fact, it happened so often that Forbes referred to 2014 as the year of the data breach.

Continue reading “Here is how you build a trustworthy ecommerce site, part one”

5 ways to boost your eCommerce conversion rates

In the business of selling online, conversions are the Holy Grail. OK, it’s way more complicated than that—there’s traffic, product, marketing, and more. But at the end of the day, more than their AdWords click-through rate and traffic sources, the question most merchants want answered is, how many visitors became full-fledged customers.

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