We’re excited to announce that we’ve teamed up with FastComet to offer all of their customers McAfee SECURE Lite—a free certification service built to boost clicks, downloads, sign ups, and sales for websites.
If you’re in business online, your site is your everything. It’s an advertisement, a display case for your products, a support center and may even be a cash register—all at the same time.
There’s a good chance you’ve spent many, many hours working to make sure every aspect is perfect, from the layout of the home page to the size and location of your CTAs. You may have even paid for a badge that let’s visitors know you have a valid SSL certificate, or your practices are approved by the Better Business Bureau.
So why is your conversion rate so far from where you want it?
We’re excited to announce that we’ve teamed up with HostMetro to offer all of their customers McAfee SECURE Lite—a free certification service built to boost clicks, downloads, sign ups, and sales for websites.
One of the biggest advantages of running your business on a WordPress site is the sheer number of plugins available. These plugins help take your business to the next level by giving you access to tools and technology that in most cases would be beyond the reach of most site owners.
Here are our 5 favorite WordPress plugins for ecommerce sites. In one way or another, they’ll help your site sell more.
SEO By Yoast
Since so many of your visitors will come to your site through a search engine (almost 50%, according to one study) it makes sense that we’re starting with an SEO plugin.
SEO improves your performance in search, and is critical to any site, no matter their industry or conversion metric. But it’s also a time consuming, technical process. Most ecommerce sites have neither the time, expertise, or the budget to ensure their site is following SEO best practices.
SEO By Yoast makes this process much, much easier on site owners. It will help you optimize every aspect of your site, from images to meta descriptions—so you’ll do better in search, and get more visitors and sales as a result. And it’s free to use (although you can buy premium add-ons)!
In the previous post, we discussed the simple and practical things website owners can do when they want to gain the trust of their visitors. That’s a wonderful step to take, but if you’re in ecommerce, you need them to buy from you.
Visitors who don’t buy are costly to websites. In fact, according to Business Insider, roughly $4 trillion worth of merchandise will be abandoned in online shopping carts this year. But the kicker is, that problem turns out to be a huge opportunity: the same study found that 63% of those abandoned carts are recoverable—but only to clever marketers.
In this post, we’ll show you the steps you can take to make sure you don’t lose sales to cart abandonment, and how to convince visitors to take that leap of faith into becoming paying customers.
Yes, you read that right. Starting today, we’re offering McAfee SECURE Lite, a free version of the certification service, to all WordPress users.
In the last post, we outlined some general principles that should guide your ecommerce site’s layout and design. Here we’ll show you some examples of people who are doing it right.
Without further ado, follow these pointers to get more people to trust your site.
You probably heard more about security breaches in 2014 than any other year. High profile businesses like Sony were attacked, and their reputations suffered. Vulnerabilities like the Heartbleed affected tens of millions of people in America alone. In fact, it happened so often that Forbes referred to 2014 as the year of the data breach.
In the business of selling online, conversions are the Holy Grail. OK, it’s way more complicated than that—there’s traffic, product, marketing, and more. But at the end of the day, more than their AdWords click-through rate and traffic sources, the question most merchants want answered is, how many visitors became full-fledged customers.
Starting today, we’re rolling out McAfee SECURE Lite, a version of our service made specifically for Shopify users. Just like our regular product, McAfee SECURE Lite is built to increase online sales by marketing your website as safe.