What Your Website Badges Do and Don’t Do

Shopping cart protection, privacy guarantees, security seals—what exactly do all those different badges do for your website? Which ones should you get? In this post, we’ll explore all the varieties of badges out there, and help you decide which is best for your site.

The Dos & Don’ts of Website Badges

There are many types of trustmarks and badges out there. Some are good, some are less so, and others will actively harm your site and your business. Follow our pointers to make sure you’re doing trustmarks right, and not driving away customers.

We’re Improving TrustedSite Ratings

We’re making it simpler and easier for visitors rate and review websites using TrustedSite Visitor Ratings. To learn about the new ratings system, and what it means for you, continue reading.

How to Tell What Customers Really Think About Your Site

Announcing TrustedSite Visitors Ratings, a new way for website owners to collect valuable market research absolutely free. By letting visitors rate and review your site, you’ll find out what they love and don’t love about what you’re doing—and you’ll know what you need to do to get better.

Your McAfee SECURE Service Just Got a Whole Lot Better

We’re rolling out a new name, a new user dashboard, new features, and a new trustmark. (That’s a lot of new.) Plus, we’re expanding a free version of the service to all of our customers. Learn more about all of these changes after the jump.

Why Security Certification Increases Conversions

Security certification is a high effective (and relatively under-utilized) way for marketers and website owners to increase their site conversion rate. In this post, we take a look at the online environment that makes security certification such a powerful tool.

5 Free Shopify Apps to Boost Your Sales

One of the best parts of using Shopify to sell online is the extensive App store. But the sheer volume of products available can be overwhelming. Here are our favorite 5 for ecommerce sites of all sizes.